I’m

Aishwarya Subramanian

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4+

With over four years of expertise in digital marketing, I specialize in social media management, content marketing, and strategic paid campaigns. My career journey started as a software developer, equipping me with strong analytical and problem-solving skills before transitioning into the ever-evolving world of marketing.

40%

I have successfully developed and executed high-impact digital marketing strategies, leading to a 40% increase in customer engagement. By leveraging data-driven insights, I optimize paid ad campaigns and build brand awareness through influencer collaborations and strategic partnerships.

50

Currently, I am on a career break to focus on raising my 3-year-old child, while staying updated with the latest trends and innovations in digital marketing. As a top 50 rank holder from Anna University, I am always eager to learn, adapt, and bring innovative marketing solutions to the table.

About Me

From Code to Conversions

My journey from software development to digital marketing began when I realized that a well-built website alone isn’t enough—visibility and engagement drive success. My curiosity led me to explore SEO, paid ads, social media marketing, and digital strategies, transforming my passion into expertise.  

Now, I combine technical precision with marketing strategy to help businesses grow online through SEO, Meta Ads, Google Ads, social media marketing, and management. From writing code to crafting campaigns, my focus is on building impactful digital experiences that drive results.

Social Media Marketing & Management

Crafting engaging content, growing brand presence, and building strong audience connections across platforms.

Paid Advertising (Meta Ads & Google Ads)

Running data-driven ad campaigns to maximize reach, conversions, and ROI.

SEO & Website Optimization

Enhancing website visibility with on-page & off-page SEO strategies for higher search rankings.

Content Research & Marketing

Researching trends, creating value-driven content, and optimizing strategies for audience engagement.

PR Activities & Brand Awareness

Building brand credibility through strategic public relations, collaborations, and media outreach.

Analytics & Performance Tracking

Leveraging insights and data to refine marketing strategies and drive growth.

Awards and Certifications

WhatsApp Image 2025-02-21 at 3.39.22 PM
WhatsApp Image 2025-02-21 at 3.38.09 PM

Career Break & Continuous Learning

Currently on a career break, focusing on personal commitments while actively staying updated with the latest marketing trends and strategies.
To stay ahead in the dynamic digital marketing space, I
  • Follow industry leaders & trends through blogs, podcasts, and webinars.
  • Take online courses & certifications in SEO, Paid Ads, and Social Media Marketing.
  • Experiment with strategies by analyzing trends and applying insights to real-world scenarios.
  • Engage in networking & discussions with marketing professionals to exchange knowledge.
This break has given me the opportunity to refine my skills, stay updated, and prepare for new challenges in the evolving digital marketing landscape.

Education & Certifications

Bachelor of Engineering (2013 - 2017)

Arasu Engineering College, Kumbakonam

Affiliated with Anna University – Top 50th Rank Holder

Digital Marketing Certification (2020 - 2021)

PixelTrack India Limited, Bengaluru

Previous Job Roles & Responsibilities

Software Development Intern (Zoho | 2018 - 2019)

  • Assisted in automated testing implementation, increasing code coverage and reducing product issues by 20%.
  • Contributed to software development by optimizing functionality and debugging issues.
  • Gained hands-on experience in coding, software optimization, and project collaboration.

Digital Marketing Specialist (2019 - 2023)

  • Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
  • Created and managed multiple social media campaigns, leading to a 40% increase in customer engagement.
  • Built and maintained relationships with influencers and industry partners to generate brand awareness.
  • Optimized content and marketing strategies based on data-driven insights and performance analytics.

Skills & Expertise

Social Media Marketing

Creating and managing engaging content across Facebook, Instagram, LinkedIn, Twitter, and YouTube to grow brand presence and audience engagement.

Performance Marketing

Running result-driven ad campaigns on Google Ads, Meta Ads, and LinkedIn Ads to maximize reach, conversions, and ROI.

Content Marketing & Blogging

Crafting compelling content that informs, engages, and converts, while optimizing blogs for better visibility and reach.

SEO (Search Engine Optimization)

Enhancing website rankings with on-page and off-page SEO strategies, keyword research, and content optimization.

Email Marketing

Creating impactful email campaigns using Mailchimp and Snov.io to drive customer engagement and lead nurturing.

Portfolio / Work Samples

(UAE Based brand)
(UAE based brand)
(UK based brand in India)

Work Samples

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